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The Importance of Pinterest


You should be posting more on Pinterest.

That's it. That's the blog post LOL!

Just like Google - Pinterest is a VISUAL search engine.

Earlier this week my best friend and I were having a discussion about her not able to find nail inspiration on Pinterest - from a black woman's perspective. We all know that finding the right shade depending on skin tone is a little difficult to find.

Yes Pinterest has recently added a new feature where you can filter by skin tone but if you aren't that tech savvy or simply overlook the skin tone button on the mobile app - then you're left with skin tones that look nothing like you.

I've been using Pinterest for a LONG time. Really ever since Pinterest existed (2010).

Pinterest is really user generated - so if we (black women) are not uploading to Pinterest - the photos will not exist.

Pinterest is really great for any industry but especially for content creators, photographers, videographers (YEP! You can upload video now and it actually performs better than still images)

Let me know how are you using Pinterest for your business?

Top 5 Favorite iOS14 Features


Earlier this week - Apple hosted their first virtual keynote about the iOS14 update across all devices. Yep! From the iphone, ipad, Mac, and watch! They are all getting upgrades.


Here's what stuck out to me the most:
1. App Library: From Apple: "The new App Library automatically organizes all of your apps into one simple, easy‑to‑navigate view. Apps are sorted by category and your most used apps are always just one tap away."


My apps are usually scattered across my phone with 0 organization or categories. This will allow me to only view the apps I need on an everyday basis.

2. Auto switching: From Apple: Seamlessly move between devices without manually switching your AirPods. If you finish a phone call on your iPhone and pick up your iPad to watch a movie, AirPods automatically switch over.     

This is my favorite feature! When I'm listening to music on my phone and want to switch over to my Mac - I can't wait for my Spotify playlist to continue the song I'm currently listening to. This is long over due and I wish it was available since the creation of the AirPods. It just seems like a no-brainer.

3. Picture in Picture: From Apple: Now you can keep watching videos or continue your FaceTime call while you use another app.
"Girl why you have me on 'Pause'? How many times have you said this when on Facetime with your friends? LOL! Now you can continue browsing on Instagram while on Facetime and not see the 'Pause' screen. It would be so dope if you could also share your screen while on Facetime. You know for those girls night quarantine style - sharing shopping deals.

4. Sleep training on Apple watch: From Apple: An all-new Sleep experience in the Health app helps you meet your sleep goals.


This is a GAME changer if you're using your Apple watch - having your watch track your sleeping patterns and resting heart rate will allow you to maximize your workouts.

5. Pinned conversations: From Apple: Pin up to nine of your most important conversations to the top of your conversation list, so you can easily get to them


This really reminds me of "Top 8" on Myspace - back in the day LOL! Also, in the group chats you can enable a setting to only receive notifications when someone @mentions you. YES. This is very similar to Slack or Teams. I love this feature!

I'm tempted to download the Beta version - stay tuned. I'll probably show it on my IG Story.

How To Repurpose Content That Isn't Yours

If you follow me on Instagram @TheMommyPlug - you know where this blog post stems from. But in case you just so happen to find me on Pinterest or across the interwebs.

Here's a recap:
A few weeks ago I was followed by @mrspaynebranding or DeVonna Payne or Payne Branding Co. Not sure what she goes by. But for SEO purposes we shall use all aliases.

I followed back - simply because her content seemed very relatable (mom with 2 daughters just like me). Well this week I started to notice that her content looked real SIMILAR to my content.

From the IG bio name




To the similar #TechTuesday (I recently made a IGTv about using Google Photos). 



All the way down to my BLOGGER template. How many people you know still using Blogger by Google? With alllll the templates out there on the internet. We have the same blog template. AND the same "About Me" section. Ironic right?




Let's get to the meat of this blog post:
How To Repurpose Content That Isn't Yours

You come across a video or blog post or even an Instagram post that inspires you! You get to thinking "this is so dope! I should share it or recreate it". 

#1 Content Creation:
-  Consider your brand (Colors, Audience, Tone/Voice)
- Use YOUR words. (I'm sure we've all taken an English class. Plagiarism is REAL. Let's not copy & paste) 

#2 Post Your Content: 
- Tag where your inspiration came from (@username)
- Create content that is completely separate from your inspiration (not even remotely close)

It's that simple LOL!

Let's be considerate of each other. We're all working hard to be creative. 

If you enjoyed this blog post - follow me over on Instagram @themommyplug or Pinterest @themommyplug




How To: Close All Tabs in Safari Mobile


We're still on this decluttering our iPhone phase LOL! Today we're moving on to closing all those open tabs.

Now let me tell you exactly where my inspiration for this series came from - my husband. He's very nit picky when it comes to keeping his phone decluttered. (Yes he's the type of person to organize his apps in specific folders).

I'm the complete opposite I'm just like I don't care - I know where my things are. But we're still self-quarantining so what else do I have to do during this time.

I had atleast over 500 tabs open in Safari mobile app. You know how when you're browsing social media and you click a link - well it'll instantly open up a Safari browser tab. Today we're CLOSING them all. Idk if this will give you more space on your phone it'll definitely keep you from having so many open at one time.

1. Open you Safari browser.
2. On the bottom right corner, press down on the 2 squares.

3. Close all 500 tabs will pop up.

4. Go ahead and close all 500+ tabs. It'll also ask if you want Safari to automatically close your tabs for you. I chose "after one month".

THAT'S IT. It's that simple.

How To: Declutter Your iPhone Photos using Google Photos


Open your photos app. How many photos are there? Me - personally I have pictures of my kids, screenshots, vacations, Pinterest photos, my dream dog, car, house etc. etc.

In short - I have around 13K photos stored on my phone LOL! Leaving not much storage and I pay $0.99/month to Apple iCloud storage. So my husband told me about how he started backing up his phone to Google Photos.

It's simple. You download the app and it'll instantly start backing up your photos.
 

2. You can delete your photos from your phone to get more space

3. If you accidentally delete photos, you can restore them before bulk deleting.
 

3 Ways to Prepare Your Business for an Emergency


I remember before the pandemic - everyone would talk about what if Instagram went away. Well now -- what if outside closed? Brick and mortar or digital business. You need an emergency plan. 

If the internet went down...what would you do? If we were no longer able to go outside - what would you do? Now is the best time to consider how would you handle any type of disrupt to your business.

For brick & mortar
1. Plan out any type of disaster: From fire, theft, hurricane, tornado, to now PANDEMIC. Never in a million years would I have thought that I would experience a pandemic in my life time. But now here here are.

2. Implement: 
Sketching out every detail. From the smallest detail of serving customers. To how will you accept orders? Do you have a website? What about an order form?
In this phase you should write down everything how you expect your business to operate. 

3. Test:
Do you currently have employees? What does 1 day off look like without them? Is your website set up for more than 100+ orders? How will you conduct strictly online or strictly in-person?

E-Commerce
1. Make sure that you are using SEO to your greatest capacity. Learn about Google Ads for FREE. 

2. Buy Facebook/Instagram/Twitter ADs - this is now your time to capitalize on this space. 

3. Make sure that you are using the correct platform. So many times I've seen e-commerce utilizing Wix or Squarespace when neither are really made for a large ecommerce size. Now is the time to research the better platform. Between Shopify or Wordpress

With all of the unfamiliar territory that COVID-19 has brought. Now is the time to write it down and make it plain. I recommend -- thinking of the unknown -- using Google to research any aspect of your business that you may have not thought of. A natural disaster or pandemic does not have to be the end of your business. You can think creatively and get to work on your business or hire a consultant to do the labor for you.

Just remember to give yourself GRACE.



How To: Challenge Yourself using the Apple Watch


Let's get straight to it. My husband purchased me the Apple Watch back in December and since then it've been using it to jumpstart my fitness journey. Back in January, I joined a 6-week full body bootcamp. During that time I noticed how helpful the Apple Watch was as it relates to tracking calories burned and calories eaten.

So here's how to challenge yourself using the Apple Watch.

Weekly Summary - Each Monday - your Apple Watch will notify you of your previous Weekly Summary. It will display a summary of your total calories burned, total miles, total steps, etc. Towards the bottom of the screen you will notice your "Smart Move Goal". This is a suggestion to increase your active calories for the following week.

INCREASE. INCREASE. INCREASE.

If you're on the fitness journey to lose weight -- I would suggest moving your active goals at least once a week or every 2 weeks. Personally, I take a look at my average active calories




Change Move Goal - Listen once you open your new Apple Watch and go about your merry way. I honestly forgot how to change it my move goal.
Here's the dets:
1. Go to the Activity app
2. Hold down on your 3 rings
3. Change Move Goal & Weekly Summary will pop up
4. Tap 'Change Move Goal' & Increase/Decrease Move Goal



I'm looking forward to get back into the swing of blogging. Stay tuned for more posts.

How to create a social media plan that WORKS

The usual social media tips.
Everyone has them but never share how actually execute.


Be consistent. How?!
Engage with your followers. HOW?!
Build a tribe. …..how?!
Show.me.how.


Here’s how to stop playing small & start posting content that will attract your target audience:


Now let’s remember. All social media tips are not created equal. 
The tips that may work for an influencer may not work for a service based business looking for clients.


An influencer is trying to attract more brand deals. 
A web designer is trying to attract more clients.


End goal for both: $$$$ the money.


We all know the top 3 social media tips.
Consistency. Engage. Build a tribe.


Posting atleast 1x a day. It doesn't matter if that 1 time is on the feed or in stories.


Not sure what to post? Go to your insights. Let's see what post got the most attention whether that's
views, likes, comments.


Engage.
Make them WANT to comment on your post or your story. Then guess what you’ll do next?!
Respond back 😆 it's that simple lol! No one likes talking to themselves.


Ask for questions or feedback using the stickers in your story.


Get personal by replying with a video of your…..face 😆 lol!! I know right.


Building a tribe:
Now that you have their attention. Let’s get personal. Ask for their email. And once you’ve built
an email list you’ll ask them to join your Facebook group. 
This is secretly your recovery plan if Instagram decides to shutdown for a day or more 😆.


Schedule live meetups to chat with them!


And that’s how it’s done.
Let’s make you accountable.

Homework: schedule your post out for the next 3 days. Idc if the picture is old. If it’s not professional.
Use a picture then tell a story in the caption.

Tag me @themommyplug if you're up for the challenge.